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Franca Landerer
Dec 12, 2023

Guarantee for Digital Success: All-in-One Revenue Management Systems – From Efficiency and Cost Savings to Holistic Departmental Support

Traditional Revenue Management Systems (RMS) have served well in the past. However, in the era of digitization and rapidly advancing technology, it is time to take a step further. All-in-One Revenue Management Systems with integrated Business Intelligence are the ideal solution to stay technologically up-to-date and always a step ahead of competitors.

What has happened so far:

Conventional RMS often focus solely on pricing based on historical data and (potentially) current market conditions. While these functions are undoubtedly crucial, some other critical aspects are overlooked. A modern All-in-One RMS breaks traditional boundaries and offers a holistic approach.

What's new:

  1. Dynamic pricing is based on not only historical data and competitor prices. Modern systems integrate real-time information such as local events, weather conditions, social media metrics, and more to generate precise pricing recommendations. Furthermore, through integrated artificial intelligence (AI), they discern the weighting of individual factors, leading to highly accurate forecasts and pricing recommendations.
  2. Modern systems can incorporate holiday density in core markets into price calculations. This eliminates the often tedious manual compilation of holiday periods for each target market.
  3. Real-time analysis empowers hoteliers to make informed decisions. Modern RMS provide user-friendly dashboards that can be customized individually and reports that give a comprehensive overview of the performance of various hotel departments.
  4. Variable dashboards allow each employee or department to create tailored dashboards, enabling relevant data access at any time. This saves time and potential handover protocols. Departments like Front Office or Housekeeping can, for example, view arrivals and departures, allowing them to better estimate staffing needs. This aids in creating duty or vacation schedules.
  5. Continuous availability is ensured through mobile responsiveness. Data can be queried in real-time with any device at any time.
  6. Competitor analysis made easy. Integrated Business Intelligence modules allow for easy analysis of competitors. Rate structures, room categories, cancellation policies, strengths, and weaknesses (analyzed through reviews) of competitors can be displayed with a click of a button. This notably saves valuable time for Sales and Marketing teams, especially in tasks like creating business plans or market observations.
  7. The integration of Google Analytics into a comprehensive Revenue Management System benefits the E-Commerce departments of hotels. The system takes care of website analysis, such as calculating the conversion rate, number of users, and nationalities, or displaying the bounce rate, to name a few. The success of a Search Engine Advertising (SEA) campaign can be precisely tracked through indicators like "Return on Ad Spend" or "Transaction Revenue." Integrated AI can recommend reducing SEA expenses for periods with high occupancy/ forecast. Conversely, increasing the SEA budget might be recommended for periods with low demand.
  8. Guest reviews: responding to these is crucial, especially in addressing guests' comments. Additionally, response rates on some Online Travel Agents (OTA) are part of the ranking criteria, meaning that the more guest comments are answered, the higher the hotel is displayed in the selection. Answering guest reviews consumes a lot of time and poses challenges for hoteliers. Comprehensive systems help with an automatic response assistant. The tone of the responses can be adjusted as needed (formal, casual, humorous, etc.), and the assistant automatically responds to reviews. These responses can be sent back to the platform where they were generated through interfaces, saving a lot of time – time that the involved individuals can dedicate to valuable guests instead of being trapped in administration.
  9. Many hotels employ agencies to create content for their social media. Modern All-in-One systems provide evaluations across all relevant social channels. Whether followers, fans, likes, shares, or views, everything can be analyzed and evaluated. The hotel can be compared with competitors, and the best and worst posts can be displayed with a click. This helps hotels in creating and improving their presence on social media. Agencies can easily integrate these functions into their work for more efficient analyses.

In an era defined by digitization and technological progress, All-in-One Revenue Management Systems with integrated Business Intelligence are not only an answer to the challenges of the digital age but also a strategic investment in the future of hospitality. Unlike traditional systems that focus on historical price data, modern solutions allow for a comprehensive approach. Dynamic pricing is no longer based solely on past numbers and competitor prices but integrates real-time information such as local events and weather conditions.

These advanced systems, which also consider holiday density in core markets, not only offer precise forecasting but also save costs by taking over functions of other software applications. The integration of Google Analytics allows for a thorough analysis of online presence, saving the use of separate tools. Additionally, automated responses to guest reviews not only save time but also personnel resources – a crucial advantage considering the shortage of skilled personnel in the hospitality industry.

However, the benefits of such comprehensive systems are no longer limited to Revenue Management alone. They also support other crucial departments such as Front Office, Housekeeping, Sales & Marketing, and more. Thus, they contribute not only to optimizing operational processes but also to promoting transparent communication and collaboration across different hotel areas.

Overall, All-in-One Revenue Management Systems not only represent technological progress but also offer a clear competitive advantage. Adapting to current requirements and actively using state-of-the-art technologies is essential to successfully meet the challenges of today and shape a sustainable future in hotel management. The holistic nature of such systems not only optimizes operational processes but also releases valuable resources that can be used for guests, growth, and quality assurance of the hotel.

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