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Using the Power of Data for Informed Decisions. Volume 2: Become Acquainted With Relevant Hotel Data Streams & ARIS, the Automated Revenue Intelligence System.
This article delves into three distinct data streams: weather and event data, holiday data, and their game-changing potential on hotel revenue management. With understandable and replicable examples, the article elucidates how the AI-powered revenue management system ARIS ingeniously leverages these data streams to empower hoteliers.
Franca Landerer
Aug 16, 2023
read in 3 minutes
Using the Power of Data for Informed Decisions. Volume 1: Let us kick off by introducing ARIS.
Today we are not talking about the Greek god of war, but Hotellistat’s AI ARIS (Automated Revenue Intelligence System). As a multi-talent, ARIS fulfills a multitude of tasks and functions to relieve hoteliers of time-consuming and time-sensitive tasks.
Franca Landerer
Aug 7, 2023
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How Guest Reviews Directly Affect the Hotel Revenue and Therfore Should be Part of the Revenue Management System
A hotel's reputation is crucial to its success as it portrays the experience prospective guests can expect. However, the profound impact and synergistic effects of both positive and negative reputations on revenue are often overlooked in revenue management, despite their significance. This article examines the influence of the management response rate and explains simple and time-saving methods to leverage guest reviews for revenue growth.
Franca Landerer
Jul 4, 2023
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Hotel positioning - The art of not pleasing everyone!
According to an analysis by Franz Hartl, former managing director of the ÖHT (Austrian Hotel and Tourism Bank) and lecturer for tourism management at the IBS Institute, there are some revenue emperors among Austrian hotels that achieve up to five times higher revenues than the Austrian average for companies in the 4- and 5-star hotel industry.
Online Birds
Apr 26, 2023
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The use of AI systems to address staffing shortages in the hospitality industry
For some time now, the hospitality industry has not been the only one struggling to fill open positions. The decline in the labor force will continue in the coming years due to demographic changes and will have an impact on our working world. The following article focuses on how to address the staffing shortage in the hospitality industry. Experts were interviewed and considerations were made as to what extent the use of AI systems may be useful and necessary. The core findings are addressed below.
Franca Landerer
Apr 13, 2023
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Artificial intelligence in the hotel industry: opportunity or danger?
The hotel industry has changed significantly in recent years, particularly as a result of the Covid pandemic. The hotel industry is becoming increasingly dependent on technology and digitalization, especially due to the migration of skilled personnel. Artificial intelligence (AI) as such has been around since the 1950s, but only in recent years has it advanced to the point where it can be used in the business world. AI essentially means that computers or machines perform activities that previously required cognitive functions.
Sina Niedermaier
Mar 30, 2023
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Personalized guest communications. Where are hotel groups going wrong?
Personalization sells: fact. And it sells particularly well in the hospitality sector. According to McKinsey & Company, brands that use individualized marketing tactics such as personalized emails can generally expect a 40% increase in revenues1. But when you look at the hotel industry specifically, the figure is even higher at 76 %².
dailypoint
Jan 20, 2023
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Total Revenue Management
It has been on everyone's lips for years: “Total Revenue Management” (TRM). But what exactly does it mean, what are the most important key figures, and how to start?
Sina Niedermaier
Jan 10, 2023
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Tips for Competitor Analysis
When was the last time you conducted a proper competitor analysis? And what exactly is a competitor analysis and why would you need one for your property?
Sina Niedermaier
Dec 5, 2022
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Price increases in the hotel industry - Calculation and communication
The bad news never stops Inflation, staff shortages, rising energy prices there is no end to the challenging times in the hotel industry.
Sina Niedermaier
Nov 29, 2022
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Increasing revenue regardless of price increases
Never more needed than at the moment: increases in revenue to at least cover inflation and the rising food, energy and personnel costs that go along with it. But what strategies are available to hotels besides raising prices? We have summarized some examples:
Sina Niedermaier
Oct 13, 2022
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Forecasting in volatile times
Ash cloud, more and more supply through more and more hotels with constant demand, Covid crisis, Ukraine war, energy crisis, staff shortages - the last few years have been turbulent, the coming years will remain turbulent. But how can you create reliable forecasts in these times?
Sina Niedermaier
Aug 1, 2022
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Customer Centric Pricing in the Hotel Industry - The End of Market Segments?
Who doesn't know them - market segments in the hotel industry. But are they still up to date? Or perhaps they are too imprecise? But what are the alternatives? In this article, we try to give you an understanding of the concept of buyer personas.
Sina Niedermaier
Apr 4, 2022
read in 9 minutes
Tool v2 teaser
Our new tool will have complete redesign and will be rebuilt from the ground up
Daniel Schneider
Mar 17, 2022
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8 Tips To Increase Direct Bookings
During the pandemic, hotels saw an increase in direct bookings. However, a large proportion of online bookings still come through online travel agencies. So how can direct bookings be increased?
Sina Niedermaier
Mar 16, 2022
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New year, new us
We've launched a new website, migrated our system to be more performant and have layed out the groundwork road map for version 2 of our Tool.
Daniel Schneider
Jan 31, 2022
read in 3 minutes
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